This could also be a potential scam though, as Zynga is not very popular for the way it handles user data and there have been reports for privacy abuse. So, users will be hesitant to give their cell numbers to a company like Zynga. Some addicts will of course do, and it may open doors for new stream of revenues for Zynga provided they don’t storm users with unsolicited offers as they do on Facebook. They have already been focusing on virtual currency with Zong.

Then there may be some issues in Farmville becoming a brand outside Facebook. So far, the farming game has been utilizing Facebook’s huge user base and viral marketing tools. This will go missing in standalone version of Farmville. At current, Farmville.com is open for all through Facebook Connect but it won’t be much of effort to transfer them to their own network.